Online optional courses

Introduction to Nutrition Science (in Russian)

More information you can find here Введение в нутрициологию

Anastasia Antonova

Invisible Life. Introduction to Microbiology (in Russian)

More information you can find here Невидимая жизнь. Введение в микробиологию

Anastasia Antonova

Introduction to GameDev: Fundamentals of Game AI (in Russian)

More information you can find here Введение в GameDev: основы игрового ИИ

Tatyana Atyapsheva

abrosimov.kirill.1999@mail.ru

Kirill Abrosimov

Social Media Analysis in Python (in Russian)

More information you can find here Анализ социальных медиа на языке Python

Anastasia Dvoinikova

nastya.yal@yandex.ru

Basics of Family History Research (in Russian)

More information you can find here Основы поиска по истории семьи

Nikita Prigodich

ndprigodich@itmo.ru

Social Media Analysis in Python (in Russian)

More information you can find here Анализ социальных медиа на языке Python

Anastasia Dvoinikova

nastya.yal@yandex.ru

Blogging as a TV Show: New Promotion Strategies for Social Media (in Russian)

More information you can find here Блогинг как сериал: новые стратегии продвижения в социальных сетях

Yulia Mokretsova

Vivamokretsova@gmail.com

Personal Branding on Social Media

Social media is a key for building a career or starting your own business in 2025. According to Zippia (a global hiring service) recent statistics, 73% of job seekers aged 18-34 found their latest job through social media.

Being qualified is not enough, so how can you win in a growing competition? Start building your personal brand to receive better job opportunities and determine your terms for cooperation.

The course focuses on providing a common understanding of what personal brand is and how you can develop it to achieve your professional and personal goals. The course will help a student define his/her brand and pick a social media to work with. Students will also learn how to come up with a content plan and overcome a blank page fear.

Prerequisites: English Language B1

Workload: 20

Format: Online

Personal Branding on Social Media

Feedback:

The lecturer shared a lot of her personal experience in brand development. This made her words more trustworthy and helped me feel that I can achieve something – after all, I was hearing this not from some abstract blogger with a million followers, but someone who I can talk to here and now.
The course allowed me to quickly form an understanding of what a personal brand is and how to carefully construct one based on my own persona.
The lecturer shared a lot of her personal experience in brand development. This made her words more trustworthy and helped me feel that I can achieve something – after all, I was hearing this not from some abstract blogger with a million followers, but someone who I can talk to here and now.
The course allowed me to quickly form an understanding of what a personal brand is and how to carefully construct one based on my own persona.