Module Entrepreneurship and Innovation

GSA Entrepreneurship and Innovation trains a highly sought-after  group of specialists in the field of innovative projects, products and strategies for various sectors of the economy. The module is designed for students of all levels and is aimed at developing entrepreneurial skills. Using real cases and practical examples, the courses will demonstrate the core principles of technological markets and prospects of their development. Students will develop an idea of their own product, get introduced to the tools for development and promotion, based on the foundations of innovative marketing. They will learn how marketing works, what attracts consumers and why every brilliant inventor needs a brilliant marketing specialist.