University-wide optional courses Management and Sociology

Blogging as a TV Show: New Promotion Strategies for Social Media (in Russian)

More information you can find here Блогинг как сериал: новые стратегии продвижения в социальных сетях

Yulia Mokretsova

Vivamokretsova@gmail.com

Marketing for entrepreneurs (in Russian)

More information you can find here Маркетинг для предпринимателей

Valeria Makarova

valeriyamakk@gmail.com

Development and Implementation of Social Projects (in Russian)

More information you can find here Разработка и реализация социальных проектов

Yuri Kuporosovм

kuporosov@itmo.ru

Collection and Analysis of Sociological Data: Surveys, Interviews and Focus Groups (in Russian)

More information you can find here Сбор и анализ социологических данных: опросы, интервью и фокус-группы

Evgenia Kutergina

eakutergina@itmo.ru

Dari Batozhargalova

Igor Petrov

Anna Gorobtsova

Anastasia Sinitsyna

Kristina Tishkina

Creation and Development of Student Communities (in Russian)

More information you can find here Создание и развитие студенческих сообществ

Anton Kabakov

afkabakov@itmo.ru

Anna Kalugina

Personal branding in Social Media

Social media is a key for building a career or starting your own business in 2025. According to Zippia (a global hiring service) recent statistics, 73% of job seekers aged 18-34 found their latest job through social media.

Being qualified is not enough, so how can you win in a growing competition? Start building your personal brand to receive better job opportunities and determine your terms for cooperation.

The course focuses on providing a common understanding of what personal brand is and how you can develop it to achieve your professional and personal goals. The course will help a student define his/her brand and pick a social media to work with. Students will also learn how to come up with a content plan and overcome a blank page fear.

Prerequisites: English Language B1

Workload: 20

Format: Online

Тематический план

Отзывы студентов:

The lecturer shared a lot of her personal experience in brand development. This made her words more trustworthy and helped me feel that I can achieve something – after all, I was hearing this not from some abstract blogger with a million followers, but someone who I can talk to here and now.
The course allowed me to quickly form an understanding of what a personal brand is and how to carefully construct one based on my own persona.

Описание:
Пререквизиты: English Language B1
Трудоёмкость: 20
Формат: Онлайн
Тематический план

Valeria Makarova

valeriyamakk@gmail.com

PRO EVENT: Reaching a New Level of Organization (in Russian)

More information you can find here PRO EVENT: выход на новый уровень организации

Maria Vandzhurak

vandzhurak@itmo.ru

Karina Stadnik

Thinking of the City: Body, Emotions, Space (in Russian)

More information you can find here Мышление города: тело, эмоции, пространство

Lyubov Yakovleva

jakovleva.ljubov@yandex.ru

Marat Nevlyutov